Olympics Fail? Not if you count all those who watched on TV

by the numbers, via itswilder:

Think NBC’s coverage of the Olympics sucks? You’ve got no one to blame but yourself. Here’s why:

1) …”spoilers” actually increase interest in a program: it’s the whole “It’s the journey, not the destination” thing… “Yes, I know how it ends… I want to see HOW!” 1 

Saturday’s coverage, which included swimmer Ryan Lochte’s victory over rival Michael Phelps in the 400-meter individual medley, gathered 28.7 million — also a new mark for the first night of athletic competition at the Summer Olympics. 2

2) An NBC Sports Group spokesperson said via email from London, “We are quite aware of the chatter on Twitter about the Olympics and we embrace it. We feel that the increased buzz on social media helps to drive awareness of the Games.” 3

There’s 2 quick reasons why NBC doesn’t care about the fact that twitter spoils big endings or that #NBCFail is a trending topic on twitter. It’s all about the numbers.

If the data/ratings say you’re watching in droves despite all the negative reaction, why should NBC care?

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