Netflix has embraced a longstanding trend in on-air programing: the Hot Start. That’s where the credits of the show you’re currently watching get “squeezed” back (aka: “squeeze credits”) and the next show, or episode in this case, begins to play.
It’s on-air goal is to retain audiences from one show into the next show, thereby spiking the ratings numbers for the incoming show. Netflix is using it to create a seamless flow across a show by going from the end of one episode directly into the opening of the next episode. It’s a very effective technique that networks have been using for years.
- matthurst reblogged this from itswilder and added:
- itswilder posted this