The Official Netflix Blog : US & Canada: New “Post-play” Experience Makes It Easy To Continue Watching

via itswilder:

Netflix has embraced a longstanding trend in on-air programing: the Hot Start. That’s where the credits of the show you’re currently watching get “squeezed” back (aka: “squeeze credits”) and the next show, or episode in this case, begins to play.

It’s on-air goal is to retain audiences from one show into the next show, thereby spiking the ratings numbers for the incoming show. Netflix is using it to create a seamless flow across a show by going from the end of one episode directly into the opening of the next episode. It’s a very effective technique that networks have been using for years.

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