OKCupid did A-B testing of photos over a period of months to help analyze what charecteristics made some people seem more attractive. Utilizing the mass of voters on the online dating service allowed them to accurately gauge photo settings empirically, rather than individual attractiveness. Among their findings:
Better cameras (ie SLRs) make you look more attractive than cameraphones.  Except for Kodak.
Flash makes everyone look older (about 7+ years).  Try using a softer light.
Shallow depth of field improves attractiveness scores.  Plus it looks a little more professional.
Sunset (and Sunrise) are more than for romantic walks; their golden glow makes you look better too.
Pretty impressive use of A-B testing, right?  Read their full blog post to better understand their study.

OKCupid did A-B testing of photos over a period of months to help analyze what charecteristics made some people seem more attractive. Utilizing the mass of voters on the online dating service allowed them to accurately gauge photo settings empirically, rather than individual attractiveness. Among their findings:

  1. Better cameras (ie SLRs) make you look more attractive than cameraphones.  Except for Kodak.
  2. Flash makes everyone look older (about 7+ years).  Try using a softer light.
  3. Shallow depth of field improves attractiveness scores.  Plus it looks a little more professional.
  4. Sunset (and Sunrise) are more than for romantic walks; their golden glow makes you look better too.

Pretty impressive use of A-B testing, right?  Read their full blog post to better understand their study.

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