Nielsen’s study on music fans’ purchasing habits (LA Times)

via katbeee:

I don’t think I fall into any of these categories. Am I weird because I never buy digital music?

All my music spending goes to attending concerts (50%), purchasing vinyl (30%), purchasing merch (10%) — and occasionally donating money to bands either via sites like Kickstarter,or by paying bands I book on shows/taking bands out to dinner/chipping in for gas money (10%).

I probably shouldn’t admit it, but I’ve used social media in both locations…

via shantanubawari:

Nielsen’s 2012 Social Media Report highlights where people of different age groups access social networks from. As it turns out, I am in the 25-34 age group, but also behave like someone from the 18-24 group :)

How football fans watch the Super Bowl and connect with sports teams is changing, as detailed from the cross-media measurements provided by Nielsen.  Last year’s Super Bowl had the largest TV audience ever in the US, and increasingly consumers are using second-screens to keep score and to talk about the game (and ads) in social media.  That’s especially true for fans of the 49ers, although I’m sure few are surprised that local fans of the San Francisco team are highly wired…

(Sharing because I helped work on this infographic, and think it offers some key insights into how our media habits are changing)

The Super Bowl is the most expensive 30 seconds on TV, with ad costs growing to over $3 million a spot.  According to Nielsen, the costs may be worth it, as the ads are more memorable and better-liked in their effectiveness measurements:

Last year’s Super Bowl XLVI attracted 111.3 million viewers, making it the most watched U.S. telecast of all time. This level of exposure doesn’t come cheap, however, as advertisers spent an average of $3.4 million for a 30-second spot, up more than $300,000 from 2011, according to Nielsen. Ads that aired during last year’s Super Bowl were also 34 percent more memorable and 42 percent better-liked than commercials that aired just a month earlier (January 2012).

via 11starthestral:

@meganganz: COMMUNITY will never get more viewers if we keep making two households of fans into one household. [reddit]

@ColinHanks: Cool story though.

@meganganz: @ColinHanks They better get pregnant fast. With a Nielsen family.

This infographic from Nielsen (which I helped design) visualizes all the tech gadgets/devices consumers own and the content they’re using as a solar system map.

According to this infographic from Nielsen, Pop/Rock is the top selling genre of holiday music, Mariah Carey’s “All I want for Christmas is You” is the most streamed song.  Of course what’s popular vs what is played can differ, and we already knew form last year that “Jingle Bell Rock” is overrepresented on the radio.  

Interestingly the majority of popular holiday songs were covers, rather than the original tunes…

Looks like kids really want the same tech toys as their parents…

via rontieman:

Me too…Makes me feel like a kid again.