Darius Rucker, Lionel Richie, and Kid Rock have all walked the line between genres to new success.
Whether it’s cross-genre collaborations like a hip-hop artist being featured on a country song, or an artist releasing new music in a genre not of their norm, accomplishing a successful crossover is no easy feat. When crossing the genre line, artists have an entirely new fan base to win over and without a guarantee that their current fans will cross-over with them. Some artists have taken that risk and transformed their careers. We’ve seen a number of artists whose cross-genre releases have allowed them to show off another side of their musicianship and create a new demographic of fans. This week we take a look at some of these success stories and discuss the elements of their new success.
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