Posts tagged Nielsen

Who listens to EMM?  Nielsen uses data to understand the demographics of music listeners

Who listens to EMM?  Nielsen uses data to understand the demographics of music listeners

Media Universe: Exploring Consumers’ Expanding Use of Digital Devices

Media device ownership in 2013

Today consumers own more devices than ever before, and the greatest growth comes from digital devices, many of which didn’t even exist a few years ago.  If fact, according to Nielsen’s recent Digital Consumer Report (full disclosure: I helped research and create this report) not only do the majority of Americans now own smartphones, but during 2013 time spent accessing the internet using smartphone apps (34 hours per person on average) surpassed time spent surfing the web on computers (27 hours on average).  Whether consumers using the devices to access media or connect with one another, advertisers and marketers must follow consumer’s eyeballs as they jump across multiple screens and platforms.

So where do consumers spend their time and attention when using media?  Learn more on MatthewHurst.com

Which musicians have topped the charts the most over the past 10 years?  This Nielsen infographic shows the best sellers since 2004 and their top singles.

Which musicians have topped the charts the most over the past 10 years?  This Nielsen infographic shows the best sellers since 2004 and their top singles.

Despite a record number of TV channels received in TV households- 189 channels, up from 129 in 2008, the average American tunes in to just 17 channels.

Despite a record number of TV channels received in TV households- 189 channels, up from 129 in 2008, the average American tunes in to just 17 channels.

How long will it take to binge-watch your favorite show on Netflix?  Use this handy infographic to find out.
via popchartlab:

digg:

Literally life changing.

Extremely useful infographic for those of us that truly (but y’know, not really) value our free time.

How long will it take to binge-watch your favorite show on Netflix?  Use this handy infographic to find out.

via popchartlab:

digg:

Literally life changing.

Extremely useful infographic for those of us that truly (but y’know, not really) value our free time.

Charting the Events season using TV ratings

Percentage of households with televisions in use that were tuned to:

Source: NYTimes, using Nielsen data.

Oversharing: 40% of 18-24 year olds use social media in the bathroom

Also more than half (56%) of adults ages 25-34 use social media at work, and 44 percent of millennials use social media around the table at a restaurant, according to Nielsen’s new Digital Consumer Report.

Pumpkin beer definitely appears most often in fall months, and 92 percent of pumpkin-tinged beer is sold August-October 2012.

Nielsen.

(via brewnoob)

15.9% of Americans struggle with hunger: here’s what that looks like mapped on a county-by-county basis in the US, using data from Nielsen in collaborations with Feeding America.

15.9% of Americans struggle with hunger: here’s what that looks like mapped on a county-by-county basis in the US, using data from Nielsen in collaborations with Feeding America.

How Crossovers Can Create New Fans

Darius Rucker, Lionel Richie, and Kid Rock have all walked the line between genres to new success.

via nielsenent:

image

Whether it’s cross-genre collaborations like a hip-hop artist being featured on a country song, or an artist releasing new music in a genre not of their norm, accomplishing a successful crossover is no easy feat. When crossing the genre line, artists have an entirely new fan base to win over and without a guarantee that their current fans will cross-over with them. Some artists have taken that risk and transformed their careers. We’ve seen a number of artists whose cross-genre releases have allowed them to show off another side of their musicianship and create a new demographic of fans. This week we take a look at some of these success stories and discuss the elements of their new success.

Read the full post, then listen to the Spotify playlist here.