Posts tagged PR

The deal is valued at $60 million, according to the CNN Money website. A CNN spokesman called the valuation “inaccurate” but declined to give details.

Jennifer Saba reporting for Reuters news about Flipboard’s deal to buy Zite from CNN.

Someone on their PR team should have been better coordinated, or else they wouldn’t have been contradicted from their editorial team…

You might not have heard about the security guard that groped a journalist at this year’s E3. Or the writer who gave a PR woman his business card by slipping it in her dress. Or the women presumed to be booth babes simply because of the way they looked.

The Creepy Side Of E3 (via valkyrierisen)

That’s no good.

When someone asks me what my job entails

via whatshouldwecallme:

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I have the same problem describing my work in PR/Communications, so I tried to explain it more fully on my blog.

What is Public Relations, and Why It Matters in the Social Media Age

It’s been said that Public Relations has a “PR problem”; while the majority of people aren’t sure exactly what a PR does, almost all of them seem to have a negative impression of my profession. So when people ask about my career and I tell them I work in communications and marketing, their natural follow-up is usually “what does that mean?” Contrary to one popular misconception working in PR is not synonymous with the “Press Release”, which is just one tactic in the arsenal of a Public Relations professional. In fact working in PR has so many connotations that the PRSA led a rebranding effort in attempt to help redefine our work, or at least clarify what we do in the most transparent way.

Working at my desk with my tabletop robot

Most would call my work in Public Relations, although depending on who you ask, you might get a different answer; in grad school we called it Public Communications, which helps distinguish our responsibilities are not limited to working with the press. If only my colleagues knew that calling myself a PR rep was the best shorthand for all the work our profession does: everything from researching public opinion, to crafting marketing strategy and crisis communications plans, to writing press releases and blog posts, to media relations and publicity which our profession is best known for.

Read more on my professional blog at MatthewHurst.com

via thepeoplesrecord:

Richard Berman: if you see this man in public, please spit on him.

Yesterday we reblogged something from HumaneWatch.org, which was criticizing (& representing straight-up lies) against the humane society. One reader was kind enough to inform us that HumaneWatch is one of the many misinformation projects of Richard Berman’s. All of the above organizations are various projects run by Berman and Company, paid for by the ruling class, intended to spread misinformation & lies for the benefit of the ruling class.

Richard Berman is a Washington, D.C.-based hired propagandist who uses front groups to defend his corporate clients against the public interest. Using his lobbying and consulting firm, Berman and Company, as a revenue vehicle for his activities, Berman runs at least 23 industry-funded projects, such as the Center for Union Facts, and holds 24 “positions” within these various entities. 

How to know which publications and blogs to pitch

Great advice from muckrack comes from listening to your audience to better understand what blogs/sites they pay attention to:

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I recently had drinks with a friend of mine who was the CTO of a hot venture-backed company that went on to be acquired by a large silicon valley company. One of the beautiful things about being a CTO is you don’t have to worry about marketing strategy and execution, and his old company had…

Muck Rack: Support Hurricane Sandy victims with PRSA-NY on December 3rd

via muckrack:

Attend PRSA NY’s holiday party on December 3rd at 6pm at 52 West 39th Street (between Fifth and Sixth Avenues) to support victims of Hurricane Sandy!

In the after math of Sandy, we put together a list of tips on how PR departments could/should resume pitching to journalists. The PR…

Comparing the skewed science of climate change denial with those used by the tobacco industry in “DOUBT” (by ClimateReality)

Top 15 coffee-drinking professions.  No surprise that PR/Marketing pros rank #2 on the list…

Top 15 coffee-drinking professions.  No surprise that PR/Marketing pros rank #2 on the list…

theatlantic:

Can the Vatican Survive the Age of Digital Media?

Suddenly, the word transparency, which was hardly pronounced during the first two millennia of the Catholic Church’s history, is on everyone’s lips at the Vatican, in what amounts to a kind of Copernican revolution—an attempt on the part of an essentially medieval institution to join the Internet age. One medieval pope described himself as “the judge of all men who can be judged by none.” The current Vatican has begun in recent years to accept, painfully, that this is no longer the case. If it does not want to be defined by others, the Church must respond to and even court public opinion, using modern media to shape its message.

Read more.

theatlantic:

Can the Vatican Survive the Age of Digital Media?

Suddenly, the word transparency, which was hardly pronounced during the first two millennia of the Catholic Church’s history, is on everyone’s lips at the Vatican, in what amounts to a kind of Copernican revolution—an attempt on the part of an essentially medieval institution to join the Internet age. One medieval pope described himself as “the judge of all men who can be judged by none.” The current Vatican has begun in recent years to accept, painfully, that this is no longer the case. If it does not want to be defined by others, the Church must respond to and even court public opinion, using modern media to shape its message.

Read more.