What does PR really mean?
via muckrack:
The Public Relations Defined project announced its winning entries from “thousands of submissions” for a modern definition of how the industry should think of what it does.
The PRSA’s Gerard Corbett blogged that “the profession’s choice” for how it should describe itselfwas:
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
But the process wasn’t without controversy. Stuart Elliott at the New York Times wrote that the effortsuggested “why many people think the public relations industry could use some help with its public relations.”
Things PR people say…
“Is this PRable?” and other things PR people say (from our friends at Hunter)
The Science of Timing using Social Media, at least according to KissMetrics. I’m inclined to think every audience is different, and there’s no one best practice/model that fits all organizations and brands. But clearly, timing plays an important role in any PR/online marketing effort…
On the heels of David Pogue hitting his wife with an iPhone
via joshsternberg:
Dan Lyons reports:
Pogue has been dating Nicki Dugan, a vice president at OutCast Agency, a San Francisco PR firm that represents top tech companies such as Amazon, Facebook, Cisco, Netflix, and Yahoo, since last year. (On April 24, things between them had grown serious enough that Dugan announced their relationship on her Facebook page.)
During the time they’ve been involved, Pogue has written articles about OutCast clients and their competitors without disclosing his personal connection to a senior staffer at the firm.
Writing about a friend’s/family member’s company seems par for the course w/tech writers at major publications.
The Most Amazing Press Release Ever Written
pretty much self-explanatory (literally)…
Why Creatives Are Always Confused
via @cameronmoll:
Bob Hoffman, CEO of Hoffman/Lewis Advertising:
When their friends like it, their clients hate it. When their clients like it, their friends hate it. They are encouraged to be collaborative. But the more people touch their work, the worse it gets. They are counseled against becoming prima donnas. But they see that the people who get good jobs are often disagreeable monsters.
If they weren’t confused they’d be crazy.
Spot on for a sizable portion of the industry. Or at least it feels that way sometimes.
/via Paul Mayne
What I Learned at PR Camp New York 2009
I had the privilege of participating in PR Camp New York this past Friday, November 20th. Organized by Dan Greenfield of Bernaise Source Media, the PR conference was structured in a unique way that fostered real conversations between participants. Far from the typical format of most conferences (high-powered panelists speaking and audience members passively listening), PR Camp was essentially organized to be a one-day color war for all sorts of PR and marketing professionals.
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1) Social Media Buy-In: Getting Clients + Management On Board for Your Social Media Programs
