via thepeoplesrecord:
Richard Berman: if you see this man in public, please spit on him.
Yesterday we reblogged something from HumaneWatch.org, which was criticizing (& representing straight-up lies) against the humane society. One reader was kind enough to inform us that HumaneWatch is one of the many misinformation projects of Richard Berman’s. All of the above organizations are various projects run by Berman and Company, paid for by the ruling class, intended to spread misinformation & lies for the benefit of the ruling class.
Richard Berman is a Washington, D.C.-based hired propagandist who uses front groups to defend his corporate clients against the public interest. Using his lobbying and consulting firm, Berman and Company, as a revenue vehicle for his activities, Berman runs at least 23 industry-funded projects, such as the Center for Union Facts, and holds 24 “positions” within these various entities.
How to know which publications and blogs to pitch
Great advice from muckrack comes from listening to your audience to better understand what blogs/sites they pay attention to:
I recently had drinks with a friend of mine who was the CTO of a hot venture-backed company that went on to be acquired by a large silicon valley company. One of the beautiful things about being a CTO is you don’t have to worry about marketing strategy and execution, and his old company had…
Muck Rack: Support Hurricane Sandy victims with PRSA-NY on December 3rd
via muckrack:
Attend PRSA NY’s holiday party on December 3rd at 6pm at 52 West 39th Street (between Fifth and Sixth Avenues) to support victims of Hurricane Sandy!
In the after math of Sandy, we put together a list of tips on how PR departments could/should resume pitching to journalists. The PR…
Comparing the skewed science of climate change denial with those used by the tobacco industry in “DOUBT” (by ClimateReality)
Top 15 coffee-drinking professions. No surprise that PR/Marketing pros rank #2 on the list…
Can the Vatican Survive the Age of Digital Media?
Suddenly, the word transparency, which was hardly pronounced during the first two millennia of the Catholic Church’s history, is on everyone’s lips at the Vatican, in what amounts to a kind of Copernican revolution—an attempt on the part of an essentially medieval institution to join the Internet age. One medieval pope described himself as “the judge of all men who can be judged by none.” The current Vatican has begun in recent years to accept, painfully, that this is no longer the case. If it does not want to be defined by others, the Church must respond to and even court public opinion, using modern media to shape its message.
Social-Media Insights Inspired By America’s First Truly Social President
No politician in history has leveraged social media to the extent of President Obama. Here’s how his administration stays ahead of the curve—and what you can learn about effective social brand-building from the Tweep-in-Chief.
The Pogue Pitch: 300 characters or less
via muckrack:
When I get a pitch for a product or service that I think you might benefit from worth knowing about, I’ll invite the company to submit a 300-character version of the pitch. — David Pogue
We all know tweets have to be 140 characters or less. But what if PR pitches were also similarly restricted to, say, 300 characters?
That’s the premise of a new experiment from David Pogue, resident technology blogger at the New York Times.
What does PR really mean?
via muckrack:
The Public Relations Defined project announced its winning entries from “thousands of submissions” for a modern definition of how the industry should think of what it does.
The PRSA’s Gerard Corbett blogged that “the profession’s choice” for how it should describe itselfwas:
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
But the process wasn’t without controversy. Stuart Elliott at the New York Times wrote that the effortsuggested “why many people think the public relations industry could use some help with its public relations.”
Things PR people say…
“Is this PRable?” and other things PR people say (from our friends at Hunter)
