Dan Lyons reports:
Pogue has been dating Nicki Dugan, a vice president at OutCast Agency, a San Francisco PR firm that represents top tech companies such as Amazon, Facebook, Cisco, Netflix, and Yahoo, since last year. (On April 24, things between them had grown serious enough that Dugan announced their relationship on her Facebook page.)
During the time they’ve been involved, Pogue has written articles about OutCast clients and their competitors without disclosing his personal connection to a senior staffer at the firm.
Writing about a friend’s/family member’s company seems par for the course w/tech writers at major publications.