Is this becoming a new thing? Journalists setting up their own FB pages to connect with readers. Strikes me as particularly useful for freeelance writers to highlight their work with mutliple publications.
Still, I think the long term value would be better built outside the walled-garden of Facebook, using personal websites that would help them build SEO. And Twitter, or course…
I just made myself a Facebook journalist “fan” page since apparently that’s what journalists do these days. I am currently the only person who “likes” me.
We run into a lot of people who think that Google runs the web and controls all the sites on it, but that’s really not the case.