It’s Advertising Week on brewnoob’s blog:
In an age when most beer was still served in bars, a changing economy in the US started bringing beer into the home. While domestic brewers battled it out to get their bottles and cans into the home, for the first time imported beers had an even chance of being picked on supermarket shelves.
As this clip from Mad Men’s “A Night to Remember” episode makes clear, advertising played a key role in this shift towards bottled beer at home. Advertisers and marketers helped introduce new brands with broad appeal to a beer market previously dominated by local and regional brewers. And in a household like Betty Draper’s, an imported beer like Heineken had cultural cache, in part because of the way the beer was packaged and advertised. At their dinner, imported beer has been elevated to pairity with the French wine, as an ideal pairing with a international feast for the dinner party.
Read more about advertising’s effect on beer drinking during Advertising Week on BrewNoob blog.
FTC: Just Use ‘Ad:’ in Sponsored Tweets and You’ll Be Fine
This is a fairly significant change. The FTC with this reduces social media disclosure requirements. The new rules make it easier to pay for syndication among a user base providing very clear guidance This previously was missing in the past.
It’s important to note
- Tweets (and other micromedia) should start with “Ad:”
- Sponsored can be placed anywhere in the media
- Only applies to endorsements or claims
- Claims are defined as “statement that is used in advertising a product and that addresses some positive aspect of the product’s performance or a benefit to be gained from use of that product-for example, “XYZ Soap is 99% pure!” or “XYZ Beer is less filling-and-tastes good!”“
- Short hand - #Spon does not work
- Links (IE cmp.ly) do not work
- Paid Media is not the only way to advertise
The net result is more tweets are covered by the regulation. Community managers officially just stepped under the marketing umbrella. This is a pretty big rule change.
The art of the sales letter, described by the masters of copywriting.
Brand families: mapping the consumer brands and their corporate owners in this graphic.
The Super Bowl is the most expensive 30 seconds on TV, with ad costs growing to over $3 million a spot. According to Nielsen, the costs may be worth it, as the ads are more memorable and better-liked in their effectiveness measurements:
Last year’s Super Bowl XLVI attracted 111.3 million viewers, making it the most watched U.S. telecast of all time. This level of exposure doesn’t come cheap, however, as advertisers spent an average of $3.4 million for a 30-second spot, up more than $300,000 from 2011, according to Nielsen. Ads that aired during last year’s Super Bowl were also 34 percent more memorable and 42 percent better-liked than commercials that aired just a month earlier (January 2012).
Catvertising has officially arrived!
via mediametrics:
I’ve said it before, but now that they’re parodying Direct Response ads expect to see more even more feline friendly advertising coming to a pop up window near you! Personally, a chic pair of Kitten Mittens for my mom’s adorable Siamese will grace the top of my Christmas shopping list this year.
In the 2012 election, Pres. Obama’s campaign ads number nearly double Mitt Romney’s in many swing-states (via Nielsen)
How mobile is reshaping the 2012 election cycle
This is a very misleading visualization, since the data doesn’t show which states the candidates are spending most of their Advertising dollars, but which states have the marketing companies which provide the national ad buys or direct marketing. That’s why Romney outspends Obama 110:1 in New Hampshire, where a major marketing company is based… So we don’t learn about which states are most valued, just which get the most business out of electoral politics (still a story in itself)
via ilovecharts:
Updated: Parody of a Shell Oil online Ad Contest?
UPDATE: Looks like the page isn’t a short-sighted contest by Shell Oil at all, but a slick parody by Greenpeace. In retrospect I should have noticed it seemed a little too inept a consumer-generated media contest to be true. I apologize for spreading the fake link without doing a little more research first…
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Looks like Shell wasn’t ready to be trolled on environmental issues when they created this contest in support of drilling for oil in the Arctic. Here’s a screencap as of 7/17 @3:30pm:
via thatfilmdudekalen:
Have a look before they take it down. This is amazing.
