Posts tagged advertising

Great creative ad which illustrates a big issue: online advertising is only effective for brands when consumers actually see the ads.  Metrics which include viewability in their measurement are key to keep growing the digital ad industry.

Reactions Upon Seeing CNN’s Homepage This Morning

via whathappensinadops:

My Team (and anyone in digital sales):

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The CNN Sales Rep:

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reference: the CNN homepage this morning

(h/t to  for pointing this out)

What Happens When an Ad Campaign goes Horribly Wrong

via whathappensinadops:

If It’s Sales’ Fault They’re Like:

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If It’s The Client’s Fault They’re Like:

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If It’s The Agency’s Fault They’re Like:

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If It’s Creative’s Fault They’re Like:

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If It’s AdOps’ Fault We’re Like:

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It’s Advertising Week on brewnoob's blog:

In an age when most beer was still served in bars, a changing economy in the US started bringing beer into the home.  While domestic brewers battled it out to get their bottles and cans into the home, for the first time imported beers had an even chance of being picked on supermarket shelves.

As this clip from Mad Men’s “A Night to Remember” episode makes clear, advertising played a key role in this shift towards bottled beer at home.  Advertisers and marketers helped introduce new brands with broad appeal to a beer market previously dominated by local and regional brewers.  And in a household like Betty Draper’s, an imported beer like Heineken had cultural cache, in part because of the way the beer was packaged and advertised.  At their dinner, imported beer has been elevated to pairity with the French wine, as an ideal pairing with a international feast for the dinner party.

Read more about advertising’s effect on beer drinking during Advertising Week on BrewNoob blog.

FTC: Just Use ‘Ad:’ in Sponsored Tweets and You’ll Be Fine
via mhandy1:

This is a fairly significant change. The FTC with this reduces social media disclosure requirements. The new rules make it easier to pay for syndication among a user base providing very clear guidance  This previously was missing in the past. 
It’s important to note
Tweets (and other micromedia) should start with “Ad:” 
Sponsored can be placed anywhere in the media
Only applies to endorsements or claims
Claims are defined as “statement that is used in advertising a product and that addresses some positive aspect of the product’s performance or a benefit to be gained from use of that product-for example, “XYZ Soap is 99% pure!” or “XYZ Beer is less filling-and-tastes good!”“
Short hand - #Spon does not work
Links (IE cmp.ly) do not work
Paid Media is not the only way to advertise
The net result is more tweets are covered by the regulation.  Community managers officially just stepped under the marketing umbrella. This is a pretty big rule change.

FTC: Just Use ‘Ad:’ in Sponsored Tweets and You’ll Be Fine

via mhandy1:

This is a fairly significant change. The FTC with this reduces social media disclosure requirements. The new rules make it easier to pay for syndication among a user base providing very clear guidance  This previously was missing in the past. 

It’s important to note

  • Tweets (and other micromedia) should start with “Ad:” 
  • Sponsored can be placed anywhere in the media
  • Only applies to endorsements or claims
  • Claims are defined as “statement that is used in advertising a product and that addresses some positive aspect of the product’s performance or a benefit to be gained from use of that product-for example, “XYZ Soap is 99% pure!” or “XYZ Beer is less filling-and-tastes good!”“
  • Short hand - #Spon does not work
  • Links (IE cmp.ly) do not work
  • Paid Media is not the only way to advertise

The net result is more tweets are covered by the regulation.  Community managers officially just stepped under the marketing umbrella. This is a pretty big rule change.

The art of the sales letter, described by the masters of copywriting.

The art of the sales letter, described by the masters of copywriting.

Brand families: mapping the consumer brands and their corporate owners in this graphic.

Brand families: mapping the consumer brands and their corporate owners in this graphic.