Earlier this year we charted the alcoholic beverage preferences of voters, but new data from Scarborough Research is more beer specific. The chart above shows beer brand preferences among likely voters from both parties.
While it’s hard to draw generalities about the individual choice of voters, there were some interesting trends to draw from the visualization. Microbrews and Imports like skewed towards Democrats, while most light beers were favored by Republicans. America’s best selling beer (by volume), Bud Light, appears to unite drinkers right down the middle.
There weren’t many craft beers in the data, although California brewed Sierra Nevada skewed towards high-turnout Democrats, while Texas beer Shiner Bock appealed to average turnout Republicans. Overall imports like Heineken and Corona were favorites among Dems (albiet those with lower than average turnout) while domestic beers like Samuel Adams and Blue Moon appealed to high-turnout GOPs.
Interesting to note in the day and age of Rdio, Spotify, and Pandora that many people still buy music on CD (not just downloads)
Thirty-five percent of Cohen’s new album’s sales came from physical albums sold via Internet retailers. To compare, only 1% of Del Rey’s first-week physical CD sales came from Internet sellers. On the other hand, 74% of Del Rey’s sales were downloads, while digital sales represented 30% for Cohen.