It’s been said that people often vote for the candidate they would want to share a beer with, and the same might be true in Iowa during the caucuses, where alcohol isn’t explicitly prohibited (but generally frowned upon) during the voting process. Here’s a clip of Rick Santorum drinking beer in Iowa, trying a “dark wheat beer” for the first time at a local brewer, affirming that all politics (and beer) is local.
Mapping the local media consumption in the US, c/o Nielsen
via performics:
Love this #Infographic on the “Spotlight on Local Media Behaviors” across the country.
Yelp offers up doublespeak about Google
In its filing for an initial public stock offering on Thursday, Yelp filled up its “risk factors” section with Google-related words of caution.
Most of the warnings pertain to how much Yelp relies on Google for its business.
“Google in particular is the most significant source of traffic…
What makes a social media user valuable? This infographic shows stats on key demographics for what my employer Nielsen knows about social/local/mobile consumers.
