How to meme your way to marketing success
It’s Advertising Week on brewnoob’s blog:
In an age when most beer was still served in bars, a changing economy in the US started bringing beer into the home. While domestic brewers battled it out to get their bottles and cans into the home, for the first time imported beers had an even chance of being picked on supermarket shelves.
As this clip from Mad Men’s “A Night to Remember” episode makes clear, advertising played a key role in this shift towards bottled beer at home. Advertisers and marketers helped introduce new brands with broad appeal to a beer market previously dominated by local and regional brewers. And in a household like Betty Draper’s, an imported beer like Heineken had cultural cache, in part because of the way the beer was packaged and advertised. At their dinner, imported beer has been elevated to pairity with the French wine, as an ideal pairing with a international feast for the dinner party.
Read more about advertising’s effect on beer drinking during Advertising Week on BrewNoob blog.
“IBM on Brand” by Jon Iwata (by VSA Partners)
via smarterplanet:
“_____ on Brand” is a series of short films created by VSA Partners to capture the current thinking behind leadership brands—specifically, their origins and intent, audiences and ingredients, and business or societal impact.
FTC: Just Use ‘Ad:’ in Sponsored Tweets and You’ll Be Fine
This is a fairly significant change. The FTC with this reduces social media disclosure requirements. The new rules make it easier to pay for syndication among a user base providing very clear guidance This previously was missing in the past.
It’s important to note
- Tweets (and other micromedia) should start with “Ad:”
- Sponsored can be placed anywhere in the media
- Only applies to endorsements or claims
- Claims are defined as “statement that is used in advertising a product and that addresses some positive aspect of the product’s performance or a benefit to be gained from use of that product-for example, “XYZ Soap is 99% pure!” or “XYZ Beer is less filling-and-tastes good!”“
- Short hand - #Spon does not work
- Links (IE cmp.ly) do not work
- Paid Media is not the only way to advertise
The net result is more tweets are covered by the regulation. Community managers officially just stepped under the marketing umbrella. This is a pretty big rule change.
Hitler Weighs In On SXSW Jumping The Shark. While saying “SXSW is over” is over, this Downfall clip remains relevant at this over-branded marketing event…
via downfallr:
Hitler Responds To Recent Trends At SXSW (by UrgentGenius)
Digital Hitchhiker: Who You Gonna Call?
More solid business advice from the Ghostbusters:
via digitalhitchhiker:
You really can’t go wrong watching a classic Bill Murray movie; you’re going to get some great one liners and even a few business lessons. I’ve seen the movie Ghostbusters a number of times but never thought about how great the Ghostbusters were at their business. The city loved them and…
How to know which publications and blogs to pitch
Great advice from muckrack comes from listening to your audience to better understand what blogs/sites they pay attention to:
I recently had drinks with a friend of mine who was the CTO of a hot venture-backed company that went on to be acquired by a large silicon valley company. One of the beautiful things about being a CTO is you don’t have to worry about marketing strategy and execution, and his old company had…
This infographic shows how the film industry successfully uses Facebook to promote new films (and to great profits).
Top 15 coffee-drinking professions. No surprise that PR/Marketing pros rank #2 on the list…
Social-Media Insights Inspired By America’s First Truly Social President
No politician in history has leveraged social media to the extent of President Obama. Here’s how his administration stays ahead of the curve—and what you can learn about effective social brand-building from the Tweep-in-Chief.
