The Public Relations Defined project announced its winning entries from “thousands of submissions” for a modern definition of how the industry should think of what it does.
The PRSA’s Gerard Corbett blogged that “the profession’s choice” for how it should describe itselfwas:
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
But the process wasn’t without controversy. Stuart Elliott at the New York Times wrote that the effortsuggested “why many people think the public relations industry could use some help with its public relations.”